Top Tips to Conduct Successful Video Interviews

Many candidates quake at the prospect of a video interview, largely
because it’s an undiscovered “country” for them. Many people are
camera shy and simply do not know how to make the most of themselves
behind the camera, which is why there is plenty of advice out there on
video interviewing etiquette for interviewees.

But, much less advice exists for interviewers, and it’s kind of taken
for granted that video interviewers will know what they are doing.
This is not necessarily the case as most video interviewers are not TV
professionals and video is can also be undiscovered territory for
them. Inexperienced interviewers enter this unfamiliar space where
they put their employer brand on the line as they attempt to present
their company and its candidate engagement processes. Obviously, this
comes with some risk and should not be taken for granted. For example,
a study by Degroote School of Business has found that interviewers
come across as less attractive, personable, trustworthy and competent
to candidates in video interviews; so, they can negatively impact your
employer brand versus face-to-face interviews.

So, what best practices and etiquette should video interviewers follow
to ensure they have the most effective, brand enhancing video
interviews possible?

Countering the Dampening Effect of Video

As hinted at above, video interviews can have a dampening effect on
your personality and a good way to counter this is to be more overt,
expressive and positive.

You can do this by engaging in positive body language such as: head
nodding to show patience and understanding; eye contact to communicate
confidence and interest; smiling regularly to radiate warmth and
positivity; and leaning forward to show heightened interest or

Also, take time to set the camera and viewing area effectively so it
maximizes the presentation quality. For example, make sure your face
occupies about 75 percent of the viewing screen and your neck and
shoulders fill the rest. This frames your face and puts the emphasis
on it, which means that the interviewee can see all your facial
expressions and emotions and have a much more engaging encounter with

Deal with the technical side of things. Ideally, have an online
streaming professionals set up the room, lighting and technology so
you have the highest standards of AV presentation, ensuring that you
and your team/business are presented to the candidate in the best
possible light.

If possible, use a professional video interviewing service that allows
you to brand the process. This can mean enabling the candidate to
watch an introductory video about the business before the interview
starts and perhaps a video at the end to learn about next steps and
the company culture and benefits.

And as a final word of advice, make sure you are comparing like with
like. Clearly, there is a dampening effect that occurs with video
interviewing versus face-to-face, and if you want to ensure that
everyone gets the same interview experience, make sure that all the
candidates for a particular role are interviewed in the same way, e.g.
either all face-to-face or all video interview. This will enable the
fairest comparison between candidates.

Good luck with your next video interview!